It appeared things were going too well. I posted a group email last week to my list of past customers, I figured if anyone was interested it would be the people who had purchased from me. I got a response from a friend of a customer, said he was interested in the tubes, his buddy forwarded my latest message with catalog and website links. His message was somewhat cryptic, asking, boy oh boy, do you have a lot of people on your list? Huh? The next AM I reread his note, scrolled down to a copy of my message, saw a highlighted hyperlink that I didn't put or intend to be there, a certain combination of my website name- a quick look verified a whole different marketing demographic! Fantastic, I just spammed my customers w/ porn! Another great marketing technique! A quick apology was sent, and asked if anyone would like to be removed from future mailings, tell me- A few did fairly quickly, a few said no problem- seems to have leveled off now. Amazing how many ways there are to screw up!
Sales slow but happening, not bad for stormy January weather here. Tool Rolls not catching fire yet, it's hard to show how good they are if you can't handle them- absolutely bombproof high quality- I having good luck w/ local sales, a friend has picked up a few for 10 essentials pack for him and his climbing buddies. Having been in situations recently where they came up short on basic survival goods, he was happy to consolidate the items and keep them on hand. Good marketing niche. Another friend who is a local climbing ranger is exploring the viability of these tubes as a "pack it out" vessel for busy alpine routes. Budget cuts have eliminated NPS & NFS from provided high alpine toilets- now you get a "wag bag"- the ultimate pack it in, pack it out- how about a sturdy container Outside of your pack?
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